ABOUT US
Fractional marketing leadership for the next stage of growth.
We help founders and revenue leaders replace guesswork with a marketing operating system — combining seasoned executives, precise strategy, and AI-native execution.
OUT STORY
Built by operators who've scaled marketing where it mattered.
Growth Path Consulting was founded to close a gap we kept seeing: companies with real product-market fit stalling out because they lacked senior marketing leadership — and couldn't justify a full-time CMO to solve it.
Today we partner with founders, CEOs, and revenue leaders who want disciplined, measurable growth — without the overhead of a traditional agency or the risk of a full-time hire made too early.
3X average revenue
20+ years industry experience
50% + ROI
PRINCIPLES
How we operate.
Numbers over narrative
Every recommendation is tied to a measurable outcome — pipeline, payback, or productivity. Storytelling supports the numbers, not the other way around.und.
Operator, not observer
We embed with your team, own the roadmap, and ship. Slide decks are a byproduct of the work, never the deliverable.
AI as leverage
Modern marketing runs on intelligent systems. We build workflows that compound your team's output.
At Growth Path, we believe that effective growth is the cornerstone of every successful business. We understand that many early-stage businesses face unique challenges and goals and often lack the necessary marketing and product marketing support.
Our approach is rooted in collaboration, data-driven decision-making, and a commitment to delivering measurable results.
Operators, not account managers.
-
![]()
Katie Samuelson
FOUNDER
With a vision for building something meaningful, Katie brings a blend of big-picture thinking and hands-on experience. She sets the tone for everything we do.
TRAJECTORY
A short history of the practice
2022
Founded
Started as a single fractional CMO seat helping a Series A close a positioning gap
2024
The bench
Formalized a bench of senior operators after demand outgrew what any solo practice could serve.
2025
AI practice
Launched the AI enablement program — the first client sprint compounded team output by 4×.
2026
Where we are
Running 10+ concurrent engagements across venture-backed and PE-owned teams in the US and EU.
Let's build your growth engine together.
Whether you need a fractional CMO, an AI enablement sprint, or a seasoned advisor in your corner — we'd like to hear where you're headed.